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How do roofers in Maine get more customers from Google and AI search?
Short answer: Roofers in Maine get found online with a website that shows their license number, names the towns they serve such as Portland, Lewiston and Bangor, and collects real local reviews. The state had 114 businesses with staff in this Census category in 2022.
- 114 businesses with staff in 2022, 38th of 50 states; 84% have fewer than 10 staff.
- Largest cities: Portland, Lewiston and Bangor.
- Common words in local searches: “reviews”, “best” and “residential”.
- Coldest month January (about 15°F), warmest July (about 66°F), statewide average.
- Code edition: 2021 International Residential Code (IRC).
Do roofers need a license in Maine?
- A 2025 bill (HP0801) would license residential general contractors. Status unknown.
We have not yet confirmed the Maine rules for this trade from the board's own pages, so this section is still being checked. Ask your state licensing office before you rely on it.
What do homeowners in Maine’s biggest cities search for?
Google autocomplete for roofer searches in each city (job-seeker searches removed):
Portland
- best portland roofers
- portland area roofers
- portland roofing company
- portland roofing company llc
- portland roofing company llc reviews
- portland roofing contractors
- portland roofing pros
- portland roofing pros reviews
Lewiston
- jm roofing lewiston idaho
- lewiston idaho roofing companies
- lewiston idaho roofing contractors
- lewiston maine roofing companies
- lewiston roofing companies
- metal roofing lewiston idaho
- roofers lewiston idaho
- roofers lewiston maine
Bangor
- bangor maine roofing companies
- bangor maine roofing contractors
- bangor roofing & sheet metal
- bangor roofing company
- bangor roofing contractors
- residential roofers bangor maine
- roofer bangor co down
- roofer bangor gwynedd
South Portland
- best choice roofing south portland
- darling roofing south portland maine
- horch roofing south portland
- horch roofing south portland maine
Auburn
- auburn hair ideas
- auburn roofing company
- auburn roofing inc
- auburn roofing inc photos
- auburn roofing inc reviews
- auburn roofing tile
- roofer auburn maine
- roofers auburn maine
Across these cities, the words that come up most are “reviews”, “best” and “residential”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of roofer work look like in Maine?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 15°F | leak repairs and ice dam calls, booking spring work |
| February | 18°F | leak repairs and ice dam calls, booking spring work |
| March | 27°F | leak repairs and ice dam calls, booking spring work |
| April | 39°F | inspections and replacement quotes |
| May | 52°F | inspections and replacement quotes |
| June | 61°F | full replacements, gutters |
| July | 66°F | full replacements, gutters |
| August | 65°F | full replacements, gutters |
| September | 57°F | full replacements, gutters |
| October | 45°F | inspections and replacement quotes |
| November | 34°F | inspections and replacement quotes |
| December | 23°F | leak repairs and ice dam calls, booking spring work |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in Maine’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Portland | Cumberland County | 20 | 15,512 |
| Lewiston | Androscoggin County | 18 | 6,320 |
| Bangor | Penobscot County | 16 | 9,707 |
| South Portland | Cumberland County | 20 | 15,512 |
| Auburn | Androscoggin County | 18 | 6,320 |
Competition is tightest around Lewiston (Androscoggin County), with one business for every 6,320 residents, and loosest around Portland, at one per 15,512.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in Maine?
The Census Bureau counted 114 businesses with employees in Maine in 2022, in the category “Roofing contractors”. That ranks Maine 38th of 50 states, one of the smaller markets, and 0% of the US total. 84% of them have fewer than 10 staff, and 7 have 20 or more.
Together they employ 740 people, with an average yearly payroll of $412,000 per business. The three busiest counties hold 49% of them, so the work is spread across the state.
With 1,395,722 residents (Census, July 2023), that is one business for every 12,243 people, against 13,628 nationally: fewer residents per business than the US average, so more competition for each job.
Maine next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Maine | 114 | 12,243 | 84% |
| New Hampshire | 74 | 18,947 | 81% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Cumberland County | 20 | 15,512 |
| Androscoggin County | 18 | 6,320 |
| York County | 18 | 12,144 |
| Penobscot County | 16 | 9,707 |
| Kennebec County | 10 | 12,726 |
| Knox County | 6 | 6,830 |
| Hancock County | 4 | 14,132 |
| Somerset County | 4 | 12,826 |
| Aroostook County | 3 | 22,450 |
| Franklin County | 3 | 10,276 |
12 of Maine’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 77 with 1-4 staff, 19 with 5-9 staff, 11 with 10-19 staff, 3 with 20-49 staff, 4 with 50+ staff.
Where Maine is growing
New homes and new owners bring new work. Maine's population changed +2.3% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Oxford County: 59,905 people, +3.5% since 2020, 0 roofing contractors
- York County: 218,586 people, +3.0% since 2020, 18 roofing contractors
- Androscoggin County: 113,765 people, +2.3% since 2020, 18 roofing contractors
- Cumberland County: 310,230 people, +2.2% since 2020, 20 roofing contractors
- Penobscot County: 155,312 people, +2.1% since 2020, 16 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in Maine?
Maine uses the 2021 edition of the International Residential Code (IRC) (Statewide 2021 IRC, effective April 2025). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.
What should a Maine roofer website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Cumberland County, Androscoggin County and York County.
- Seasonal pages published before May, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Maine questions
How many roofing contractors are there in Maine?
The US Census Bureau counted 114 businesses with employees in Maine in 2022 in the category Roofing contractors, and 84% of them have fewer than 10 staff.
Which county in Maine has the most roofing contractors?
Cumberland County, with 20 businesses with employees in 2022 (Census County Business Patterns).
Which edition of the International Residential Code (IRC) does Maine use?
The 2021 edition. Statewide 2021 IRC, effective April 2025.
What do people in Portland search for when they need a roofer?
Google autocomplete for Portland shows searches such as “best portland roofers”, “portland area roofers”, “portland roofing company” and “portland roofing company llc”.
When is the busiest season for roofers in Maine?
Maine’s statewide average runs from about 15°F in January to about 66°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
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