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How do roofers in Montana get more customers from Google and AI search?
Short answer: Roofers in Montana get found online with a website that shows their license number, names the towns they serve such as Billings, Missoula and Great Falls, and collects real local reviews. Licensing runs through the Montana DLI, Construction Contractor License program. The state had 152 businesses with staff in this Census category in 2022.
- Licensing body: Montana DLI, Construction Contractor License program.
- 152 businesses with staff in 2022, 37th of 50 states; 91% have fewer than 10 staff.
- Largest cities: Billings, Missoula and Great Falls.
- Common words in local searches: “reviews”, “best” and “repair”.
- Coldest month January (about 21°F), warmest July (about 67°F), statewide average.
- Code edition: 2021 International Residential Code (IRC).
Do roofers need a license in Montana?
In Montana, the licensing body for this work is Montana DLI, Construction Contractor License program.
License or registration types named by the state: Construction Contractor license.
- No separate roofing license in Montana. Roofing is named in the state definition of construction contractor work, so a roofer with employees needs the contractor license.
Homeowners can check a license on the state lookup page. Put your number where they will look for it.
Contractor registration in Montana sits with Montana Department of Labor & Industry, Construction Contractor License program. Since January 1, 2026 Montana runs a construction contractor license program (HB 239). It replaced the old registration, and active registrations were converted. The page names roofing, siding, flooring and scaffolding as contractor work. It also covers a business that uses more than one trade on one job or permit.
Montana moved from registration to licensing on January 1, 2026 (HB 239). Old registrations were converted. A sole operator with no employees is generally exempt but needs an Independent Contractor Exemption Certificate or workers comp. LLCs register with the Secretary of State first. Unknowns: exam, insurance, ad rules, tree licensing, handyman dollar limit.
What do homeowners in Montana’s biggest cities search for?
Google autocomplete for roofer searches in each city (job-seeker searches removed):
Billings
- best roofers billings mt
- billings roofing & siding reviews
- billings roofing & solar inc
- billings roofing & solar inc tulsa reviews
- billings roofing and siding
- billings roofing and siding duluth reviews
- billings roofing and solar
- billings roofing companies
Missoula
- best roofers missoula
- independent roofing missoula
- metal roofing missoula
- miller roofing missoula
- missoula metal roofing
- missoula roofing companies
- missoula roofing contractors
- rhino roofing missoula
Great Falls
- a1 roofing great falls mt
- great canadian roofing reviews
- great falls metal roofing
- great falls mt roofers
- great falls mt roofing
- great falls roof repair
- great falls roofing companies
- great falls roofing contractors
Bozeman
- ace roofing bozeman
- bozeman metal roofing
- bozeman roofing companies
- bozeman roofing contractors
- bozeman roofing pros
- do you need roofing paper under shingles
- evergreen roofing bozeman
- is it hard to become a roofer
Across these cities, the words that come up most are “reviews”, “best” and “repair”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of roofer work look like in Montana?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 21°F | leak repairs and ice dam calls, booking spring work |
| February | 24°F | leak repairs and ice dam calls, booking spring work |
| March | 32°F | inspections and replacement quotes |
| April | 41°F | inspections and replacement quotes |
| May | 50°F | inspections and replacement quotes |
| June | 59°F | full replacements, gutters |
| July | 67°F | full replacements, gutters |
| August | 65°F | full replacements, gutters |
| September | 56°F | full replacements, gutters |
| October | 43°F | inspections and replacement quotes |
| November | 31°F | leak repairs and ice dam calls, booking spring work |
| December | 22°F | leak repairs and ice dam calls, booking spring work |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in Montana’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Billings | Yellowstone County | 24 | 7,118 |
| Missoula | Missoula County | 13 | 9,373 |
| Great Falls | Cascade County | 7 | 12,129 |
| Bozeman | Gallatin County | 27 | 4,682 |
| Butte-Silver Bow | Silver Bow County | 6 | 6,060 |
Competition is tightest around Bozeman (Gallatin County), with one business for every 4,682 residents, and loosest around Great Falls, at one per 12,129.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in Montana?
The Census Bureau counted 152 businesses with employees in Montana in 2022, in the category “Roofing contractors”. That ranks Montana 37th of 50 states, one of the smaller markets, and 1% of the US total. 91% of them have fewer than 10 staff, and 0 have 20 or more.
Together they employ 519 people, with an average yearly payroll of $193,599 per business. The three busiest counties hold 52% of them, so competition is packed into a few places.
With 1,132,812 residents (Census, July 2023), that is one business for every 7,453 people, against 13,628 nationally: fewer residents per business than the US average, so more competition for each job.
Montana next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Montana | 152 | 7,453 | 91% |
| Idaho | 299 | 6,571 | 85% |
| North Dakota | 64 | 12,249 | 84% |
| South Dakota | 97 | 9,478 | 87% |
| Wyoming | 86 | 6,791 | 85% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Flathead County | 28 | 4,060 |
| Gallatin County | 27 | 4,682 |
| Yellowstone County | 24 | 7,118 |
| Missoula County | 13 | 9,373 |
| Lewis and Clark County | 9 | 8,335 |
| Ravalli County | 9 | 5,304 |
| Cascade County | 7 | 12,129 |
| Silver Bow County | 6 | 6,060 |
| Park County | 4 | 4,476 |
| Teton County | 4 | 1,608 |
12 of Montana’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 116 with 1-4 staff, 23 with 5-9 staff, 11 with 10-19 staff.
Where Montana is growing
New homes and new owners bring new work. Montana's population changed +4.2% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Flathead County: 113,679 people, +8.4% since 2020, 28 roofing contractors
- Gallatin County: 126,409 people, +5.7% since 2020, 27 roofing contractors
- Lewis and Clark County: 75,011 people, +5.4% since 2020, 9 roofing contractors
- Yellowstone County: 170,843 people, +3.4% since 2020, 24 roofing contractors
- Missoula County: 121,849 people, +3.0% since 2020, 13 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in Montana?
Montana uses the 2021 edition of the International Residential Code (IRC) (Statewide 2021 IRC with amendments, effective 2022-06-11). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.
What should a Montana roofer website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Flathead County, Gallatin County and Yellowstone County.
- Seasonal pages published before May, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Montana questions
Who licenses roofers in Montana?
Montana DLI, Construction Contractor License program. No separate roofing license in Montana. Roofing is named in the state definition of construction contractor work, so a roofer with employees needs the contractor license.
How many roofing contractors are there in Montana?
The US Census Bureau counted 152 businesses with employees in Montana in 2022 in the category Roofing contractors, and 91% of them have fewer than 10 staff.
Which county in Montana has the most roofing contractors?
Flathead County, with 28 businesses with employees in 2022 (Census County Business Patterns).
Which edition of the International Residential Code (IRC) does Montana use?
The 2021 edition. Statewide 2021 IRC with amendments, effective 2022-06-11.
What do people in Billings search for when they need a roofer?
Google autocomplete for Billings shows searches such as “best roofers billings mt”, “billings roofing & siding reviews”, “billings roofing & solar inc” and “billings roofing & solar inc tulsa reviews”.
When is the busiest season for roofers in Montana?
Montana’s statewide average runs from about 21°F in January to about 67°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://boards.bsd.dli.mt.gov/construction-contractor/
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