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How do roofers in New Jersey get more customers from Google and AI search?
Short answer: Roofers in New Jersey get found online with a website that shows their license number, names the towns they serve such as Newark, Jersey City and Paterson, and collects real local reviews. Licensing runs through the NJ Division of Consumer Affairs, Home Improvement Contractor registration. The state had 393 businesses with staff in this Census category in 2022.
- Licensing body: NJ Division of Consumer Affairs, Home Improvement Contractor registration.
- Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles.
- 393 businesses with staff in 2022, 22nd of 50 states; 80% have fewer than 10 staff.
- Largest cities: Newark, Jersey City and Paterson.
- Common words in local searches: “repair”, “best” and “residential”.
- Coldest month January (about 32°F), warmest July (about 75°F), statewide average.
Do roofers need a license in New Jersey?
In New Jersey, the licensing body for this work is NJ Division of Consumer Affairs, Home Improvement Contractor registration.
License or registration types named by the state: Home Improvement Contractor registration.
- No separate roofing license. Roofers who do residential work register as Home Improvement Contractors with the Division.
- Applicants need at least $500,000 per occurrence general liability insurance and workers comp unless exempt. Application fee was listed as $110.
Homeowners can check a license on the state lookup page. Put your number where they will look for it.
Contractor registration in New Jersey sits with NJ Division of Consumer Affairs, Home Improvement Contractor registration. Any business making or selling residential home improvements must register yearly with the Division unless exempt. This covers concrete, masonry, fencing and painting at homes. Jobs over $500 need a written contract that shows the registration number.
License numbers in ads and on websites
Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles. Tree care ads must include the business registration number.
What do homeowners in New Jersey’s biggest cities search for?
Google autocomplete for roofer searches in each city (job-seeker searches removed):
Newark
- best roofers newark
- is it hard to become a roofer
- newark burton roofing
- newark roofing and property maintenance
- newark roofing company
- newark roofing contractors
- newark roofing pros
- residential roofers newark ohio
Jersey City
- elite roofing jersey city
- imperial roofing jersey city
- jersey city roof repair
- jersey city roof top
- jersey city roof top bar
- jersey city roofing company
- jersey city roofing contractor
- roof repair jersey city
Paterson
- can shingles roof be painted
- do you need roofing paper under shingles
- paterson roofing photos
- paterson roofing products
- paterson roofing queanbeyan
- paterson roofing reviews
- pfister roofing paterson nj
- roofer not responding
Elizabeth
- elizabeth city roofers
- elizabeth marcolini rose roofing
- how much does it cost to replace a roof with shingles
- liberty roofing elizabeth
- liberty roofing elizabeth nj
- port elizabeth roofing
- roofer elizabeth nj
- roofers elizabeth nj
Trenton
- do roofers still use tar
- do roofers work in the winter
- roofer not responding
- roofers trenton nj
- roofing trenton nj
- trenton roofing & siding inc
- trenton roofing and siding
- trenton roofing and siding photos
Across these cities, the words that come up most are “repair”, “best”, “residential” and “reviews”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of roofer work look like in New Jersey?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 32°F | leak repairs and ice dam calls, booking spring work |
| February | 34°F | inspections and replacement quotes |
| March | 41°F | inspections and replacement quotes |
| April | 52°F | inspections and replacement quotes |
| May | 61°F | full replacements, gutters |
| June | 70°F | full replacements, gutters |
| July | 75°F | storm and hail repairs, replacements |
| August | 74°F | storm and hail repairs, replacements |
| September | 67°F | full replacements, gutters |
| October | 55°F | full replacements, gutters |
| November | 45°F | inspections and replacement quotes |
| December | 37°F | inspections and replacement quotes |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in New Jersey’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Newark | Essex County | 24 | 35,463 |
| Jersey City | Hudson County | 11 | 64,134 |
| Paterson | Passaic County | 19 | 27,021 |
| Elizabeth | Union County | 19 | 30,143 |
| Trenton | Mercer County | 48 | 7,951 |
Competition is tightest around Trenton (Mercer County), with one business for every 7,951 residents, and loosest around Jersey City, at one per 64,134.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in New Jersey?
The Census Bureau counted 393 businesses with employees in New Jersey in 2022, in the category “Roofing contractors”. That ranks New Jersey 22nd of 50 states, a mid-sized market, and 2% of the US total. 80% of them have fewer than 10 staff, and 38 have 20 or more.
Together they employ 3,050 people, with an average yearly payroll of $574,328 per business. The three busiest counties hold 29% of them, so the work is spread across the state.
With 9,290,841 residents (Census, July 2023), that is one business for every 23,641 people, against 13,628 nationally: more residents per business than the US average, so each business has more homes to serve.
New Jersey next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| New Jersey | 393 | 23,641 | 80% |
| Delaware | 66 | 15,635 | 71% |
| New York | 830 | 23,580 | 81% |
| Pennsylvania | 855 | 15,160 | 82% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Mercer County | 48 | 7,951 |
| Monmouth County | 35 | 18,366 |
| Bergen County | 30 | 31,925 |
| Morris County | 28 | 18,372 |
| Ocean County | 27 | 24,415 |
| Middlesex County | 25 | 34,545 |
| Burlington County | 24 | 19,549 |
| Camden County | 24 | 21,966 |
| Essex County | 24 | 35,463 |
| Gloucester County | 22 | 14,019 |
21 of New Jersey’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 257 with 1-4 staff, 59 with 5-9 staff, 38 with 10-19 staff, 30 with 20-49 staff, 8 with 50+ staff.
Where New Jersey is growing
New homes and new owners bring new work. New Jersey's population changed +0.2% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Ocean County: 659,197 people, +3.2% since 2020, 27 roofing contractors
- Gloucester County: 308,423 people, +1.9% since 2020, 22 roofing contractors
- Burlington County: 469,167 people, +1.6% since 2020, 24 roofing contractors
- Warren County: 111,252 people, +1.6% since 2020, 3 roofing contractors
- Sussex County: 146,132 people, +1.5% since 2020, 7 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in New Jersey?
New Jersey uses the 2021 edition of the International Residential Code (IRC) (Statewide 2021 IRC, effective 2022-09-06). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2021 code answers the question before it comes up.
What should a New Jersey roofer website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Mercer County, Monmouth County and Bergen County.
- Seasonal pages published before April, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
New Jersey questions
Who licenses roofers in New Jersey?
NJ Division of Consumer Affairs, Home Improvement Contractor registration. No separate roofing license. Roofers who do residential work register as Home Improvement Contractors with the Division. Applicants need at least $500,000 per occurrence general liability insurance and workers comp unless exempt. Application fee was listed as $110.
How many roofing contractors are there in New Jersey?
The US Census Bureau counted 393 businesses with employees in New Jersey in 2022 in the category Roofing contractors, and 80% of them have fewer than 10 staff.
Which county in New Jersey has the most roofing contractors?
Mercer County, with 48 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in New Jersey?
Home improvement contractors must show their registration number (HIC reg.#) in all advertisements, contracts and on vehicles. Tree care ads must include the business registration number.
Which edition of the International Residential Code (IRC) does New Jersey use?
The 2021 edition. Statewide 2021 IRC, effective 2022-09-06.
What do people in Newark search for when they need a roofer?
Google autocomplete for Newark shows searches such as “best roofers newark”, “is it hard to become a roofer”, “newark burton roofing” and “newark roofing and property maintenance”.
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://www.njconsumeraffairs.gov/hic/Pages/FAQ.aspx
- https://www.nj.gov/njbte/licensing/licensing/licensing-te-teo/
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