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How do roofers in Texas get more customers from Google and AI search?
Short answer: Roofers in Texas get found online with a website that shows their license number, names the towns they serve such as Houston, San Antonio and Dallas, and collects real local reviews. The state had 2,347 businesses with staff in this Census category in 2022.
- Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL.
- 2,347 businesses with staff in 2022, 2nd of 50 states; 85% have fewer than 10 staff.
- Largest cities: Houston, San Antonio and Dallas.
- Common words in local searches: “repair”, “best” and “commercial”.
- Coldest month January (about 47°F), warmest July (about 83°F), statewide average.
Do roofers need a license in Texas?
- Some cities require local registration or permits.
License numbers in ads and on websites
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
We have not yet confirmed the Texas rules for this trade from the board's own pages, so this section is still being checked. Ask your state licensing office before you rely on it.
What do homeowners in Texas’s biggest cities search for?
Google autocomplete for roofer searches in each city (job-seeker searches removed):
Houston
- alan houston roofer dingwall
- difference between roofer and roof plumber
- do roofers give free estimates
- do roofers work on saturdays
- houston best roofers
- houston commercial roofers
- houston heights roofers
- houston metal roofers llc
San Antonio
- best roofer san antonio
- construction san antonio airport
- construction san antonio tx
- roof repair san antonio
- roof repair san antonio cost
- roof repair san antonio texas
- roofer chicks san antonio
- roofer san antonio tx
Dallas
- best roofer dallas
- dallas commercial roofers
- dallas mavs roofer
- dallas roofing companies
- dallas roofing contractors
- dallas roofing hiram reviews
- dallas roofing llc
- dallas roofing permit
Austin
- austin & sons roofers
- austin area roofers
- austin commercial roofers
- austin roofing & waterproofing
- austin roofing and construction
- austin roofing and sheet metal
- austin roofing and water damage
- austin roofing companies
Fort Worth
- empire roofing fort worth
- fort worth roofing company
- fort worth roofing contractors
- fort worth roofing permit
- fort worth roofing professionals
- fort worth roofing services
- priority roofing fort worth
- roof repair fort worth
Across these cities, the words that come up most are “repair”, “best”, “commercial” and “cost”.
Source: Google autocomplete suggestions, checked November 9, 2026. Suggestions change over time.
What does a year of roofer work look like in Texas?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 47°F | inspections and replacement quotes |
| February | 51°F | inspections and replacement quotes |
| March | 58°F | full replacements, gutters |
| April | 66°F | full replacements, gutters |
| May | 74°F | storm and hail repairs, replacements |
| June | 81°F | storm and hail repairs, replacements |
| July | 83°F | storm and hail repairs, replacements |
| August | 83°F | storm and hail repairs, replacements |
| September | 76°F | storm and hail repairs, replacements |
| October | 67°F | full replacements, gutters |
| November | 56°F | full replacements, gutters |
| December | 48°F | inspections and replacement quotes |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in Texas’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Houston | Harris County | 295 | 16,390 |
| San Antonio | Bexar County | 122 | 17,112 |
| Dallas | Dallas County | 227 | 11,482 |
| Austin | Travis County | 136 | 9,816 |
| Fort Worth | Tarrant County | 264 | 8,269 |
Competition is tightest around Fort Worth (Tarrant County), with one business for every 8,269 residents, and loosest around San Antonio, at one per 17,112.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in Texas?
The Census Bureau counted 2,347 businesses with employees in Texas in 2022, in the category “Roofing contractors”. That ranks Texas 2nd of 50 states, one of the largest markets in the country, and 10% of the US total. 85% of them have fewer than 10 staff, and 165 have 20 or more.
Together they employ 15,327 people, with an average yearly payroll of $428,712 per business. The three busiest counties hold 33% of them, so the work is spread across the state.
With 30,503,301 residents (Census, July 2023), that is one business for every 12,997 people, against 13,628 nationally: close to the US average.
Texas next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| Texas | 2,347 | 12,997 | 85% |
| Arkansas | 207 | 14,820 | 79% |
| Louisiana | 278 | 16,452 | 82% |
| New Mexico | 202 | 10,467 | 83% |
| Oklahoma | 400 | 10,135 | 86% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Harris County | 295 | 16,390 |
| Tarrant County | 264 | 8,269 |
| Dallas County | 227 | 11,482 |
| Travis County | 136 | 9,816 |
| Collin County | 124 | 9,640 |
| Bexar County | 122 | 17,112 |
| Denton County | 94 | 10,720 |
| Williamson County | 72 | 9,683 |
| El Paso County | 70 | 12,427 |
| Montgomery County | 61 | 11,662 |
80 of Texas’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 1,699 with 1-4 staff, 305 with 5-9 staff, 177 with 10-19 staff, 108 with 20-49 staff, 57 with 50+ staff.
Where Texas is growing
New homes and new owners bring new work. Texas's population changed +4.3% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Kaufman County: 185,690 people, +26.2% since 2020, 16 roofing contractors
- Rockwall County: 131,307 people, +20.3% since 2020, 19 roofing contractors
- Comal County: 193,928 people, +18.5% since 2020, 23 roofing contractors
- Liberty County: 108,272 people, +17.1% since 2020, 5 roofing contractors
- Parker County: 173,494 people, +16.0% since 2020, 22 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in Texas?
Texas has no single statewide edition of the International Residential Code (IRC). Cities and counties adopt their own, so say which edition applies in the towns you serve.
What should a Texas roofer website show?
- Your license or registration number where people can see it, even where the state does not require it in ads.
- A service area list that names real counties and towns, for example Harris County, Tarrant County and Dallas County.
- Seasonal pages published before February, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
Texas questions
How many roofing contractors are there in Texas?
The US Census Bureau counted 2,347 businesses with employees in Texas in 2022 in the category Roofing contractors, and 85% of them have fewer than 10 staff.
Which county in Texas has the most roofing contractors?
Harris County, with 295 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in Texas?
Electrical: ads, cards, proposals and invoices must show contractor name and license number (16 TAC 73.51(e)). Vehicles show the number preceded by TECL. HVAC: ads must include the licensee's license number (16 TAC 75.71(h)), per Cornell LII text seen in search.
What do people in Houston search for when they need a roofer?
Google autocomplete for Houston shows searches such as “alan houston roofer dingwall”, “difference between roofer and roof plumber”, “do roofers give free estimates” and “do roofers work on saturdays”.
When is the busiest season for roofers in Texas?
Texas’s statewide average runs from about 47°F in January to about 83°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- Google autocomplete suggestions for the cities named, checked November 2026
- https://www.tdlr.texas.gov/electricians/elecfaq.htm
- https://www.houstonpermittingcenter.org/news-events/2026-national-electrical-code-effective-september-1-2026
- https://www.tdlr.texas.gov/news/rulemaking/2026/09/01/commission-adopts-rules-12/
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