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How do roofers in West Virginia get more customers from Google and AI search?
Short answer: Roofers in West Virginia get found online with a website that shows their license number, names the towns they serve such as Charleston, Huntington and Morgantown, and collects real local reviews. Licensing runs through the West Virginia Contractor Licensing Board (Division of Labor). The state had 92 businesses with staff in this Census category in 2022.
- Licensing body: West Virginia Contractor Licensing Board (Division of Labor).
- The contractor's license number must appear in all contracting advertisements and executed contracts. The license must also be posted at each job site (WV Code 30-42-6).
- 92 businesses with staff in 2022, 43rd of 50 states; 86% have fewer than 10 staff.
- Largest cities: Charleston, Huntington and Morgantown.
- Coldest month January (about 31°F), warmest July (about 72°F), statewide average.
- Code edition: 2018 International Residential Code (IRC).
Do roofers need a license in West Virginia?
In West Virginia, the licensing body for this work is West Virginia Contractor Licensing Board (Division of Labor).
License or registration types named by the state: Residential Contractor or Remodeling & Repair Contractor (likely); Specialty Contractor.
- No roofing-only classification appears in the statute list or the board's exam list.
- A license is required once a residential job reaches $5,000 or more.
Homeowners can check a license on the state lookup page. Put your number where they will look for it.
Contractor registration in West Virginia sits with West Virginia Contractor Licensing Board (Division of Labor). Concrete and masonry each have their own exam class. Painting and fencing have no named class, so they likely fall under Specialty. Applicants pass the Contractor Licensing Act exam plus any trade exam. Each exam costs $59.95.
License numbers in ads and on websites
The contractor's license number must appear in all contracting advertisements and executed contracts. The license must also be posted at each job site (WV Code 30-42-6). A violation can bring a warning, a reprimand or a fine of up to $200 after a hearing.
What does a year of roofer work look like in West Virginia?
Publish each seasonal page four to six weeks ahead.
| Month | Avg temp | Jobs to plan for (our suggestion) |
|---|---|---|
| January | 31°F | leak repairs and ice dam calls, booking spring work |
| February | 35°F | inspections and replacement quotes |
| March | 42°F | inspections and replacement quotes |
| April | 53°F | inspections and replacement quotes |
| May | 61°F | full replacements, gutters |
| June | 69°F | full replacements, gutters |
| July | 72°F | storm and hail repairs, replacements |
| August | 71°F | full replacements, gutters |
| September | 65°F | full replacements, gutters |
| October | 54°F | inspections and replacement quotes |
| November | 43°F | inspections and replacement quotes |
| December | 35°F | inspections and replacement quotes |
Temperatures: NOAA NCEI nClimDiv statewide data. Job column: our planning suggestion, not survey data.
How many roofing contractors compete in West Virginia’s main cities?
| City | County | Businesses with staff | Residents per business |
|---|---|---|---|
| Charleston | Kanawha County | 11 | 15,891 |
| Huntington | Cabell County | 5 | 18,416 |
| Morgantown | Monongalia County | 6 | 17,953 |
| Parkersburg | Wood County | 6 | 13,842 |
| Wheeling | Ohio County | 7 | 5,885 |
Competition is tightest around Wheeling (Ohio County), with one business for every 5,885 residents, and loosest around Huntington, at one per 18,416.
Source: US Census Bureau, County Business Patterns 2022 and County Population Estimates 2023. Counts businesses with paid employees only.
How many roofing contractors are in West Virginia?
The Census Bureau counted 92 businesses with employees in West Virginia in 2022, in the category “Roofing contractors”. That ranks West Virginia 43rd of 50 states, one of the smaller markets, and 0% of the US total. 86% of them have fewer than 10 staff, and 6 have 20 or more.
Together they employ 636 people, with an average yearly payroll of $399,261 per business. The three busiest counties hold 27% of them, so the work is spread across the state.
With 1,770,071 residents (Census, July 2023), that is one business for every 19,240 people, against 13,628 nationally: more residents per business than the US average, so each business has more homes to serve.
West Virginia next to its neighbors
| State | Businesses | Residents per business | Under 10 staff |
|---|---|---|---|
| West Virginia | 92 | 19,240 | 86% |
| Kentucky | 226 | 20,027 | 79% |
| Maryland | 355 | 17,409 | 76% |
| Ohio | 866 | 13,610 | 81% |
| Pennsylvania | 855 | 15,160 | 82% |
| Virginia | 569 | 15,318 | 78% |
Counties with the most roofing contractors
| County | Businesses | Residents per business |
|---|---|---|
| Kanawha County | 11 | 15,891 |
| Berkeley County | 7 | 18,920 |
| Ohio County | 7 | 5,885 |
| Harrison County | 6 | 10,773 |
| Monongalia County | 6 | 17,953 |
| Putnam County | 6 | 9,494 |
| Wood County | 6 | 13,842 |
| Cabell County | 5 | 18,416 |
| Marion County | 4 | 13,952 |
| Nicholas County | 4 | 6,042 |
12 of West Virginia’s counties have at least one. Source: US Census Bureau, County Business Patterns 2022.
How big are they?
Businesses by number of employees, 2022: 64 with 1-4 staff, 15 with 5-9 staff, 7 with 10-19 staff, 3 with 20-49 staff, 3 with 50+ staff.
Where West Virginia is growing
New homes and new owners bring new work. West Virginia's population changed -1.2% from July 2020 to July 2023. The fastest-growing counties with 50,000 or more people:
- Berkeley County: 132,440 people, +7.9% since 2020, 7 roofing contractors
- Jefferson County: 59,787 people, +3.5% since 2020, 0 roofing contractors
- Monongalia County: 107,718 people, +1.7% since 2020, 6 roofing contractors
- Marion County: 55,807 people, -0.8% since 2020, 4 roofing contractors
- Putnam County: 56,962 people, -0.8% since 2020, 6 roofing contractors
Source: US Census Bureau, County Population Estimates, Vintage 2023.
Which code applies in West Virginia?
West Virginia uses the 2018 edition of the International Residential Code (IRC) (Statewide 2018 IRC with amendments, effective 2022-08-01). Homeowners rarely ask about code editions, but inspectors do, and a line on your service pages saying your work meets the current 2018 code answers the question before it comes up.
What should a West Virginia roofer website show?
- Your license number in the footer of every page. West Virginia requires it in advertising for at least some trades.
- A service area list that names real counties and towns, for example Kanawha County, Berkeley County and Ohio County.
- Seasonal pages published before April, so they are found when demand starts.
- Real reviews from local jobs, with the town named, and photos of your own work.
West Virginia questions
Who licenses roofers in West Virginia?
West Virginia Contractor Licensing Board (Division of Labor). No roofing-only classification appears in the statute list or the board's exam list. A license is required once a residential job reaches $5,000 or more.
How many roofing contractors are there in West Virginia?
The US Census Bureau counted 92 businesses with employees in West Virginia in 2022 in the category Roofing contractors, and 86% of them have fewer than 10 staff.
Which county in West Virginia has the most roofing contractors?
Kanawha County, with 11 businesses with employees in 2022 (Census County Business Patterns).
Do I need my license number on my website in West Virginia?
The contractor's license number must appear in all contracting advertisements and executed contracts. The license must also be posted at each job site (WV Code 30-42-6). A violation can bring a warning, a reprimand or a fine of up to $200 after a hearing.
Which edition of the International Residential Code (IRC) does West Virginia use?
The 2018 edition. Statewide 2018 IRC with amendments, effective 2022-08-01.
When is the busiest season for roofers in West Virginia?
West Virginia’s statewide average runs from about 31°F in January to about 72°F in July (NOAA, 1991 to 2020).
Sources
- US Census Bureau, County Business Patterns 2022 (state and county files)
- US Census Bureau, City, Town and County Population Estimates, Vintage 2023
- NOAA NCEI, nClimDiv statewide temperature and degree days, 1991 to 2020
- https://code.wvlegislature.gov/30-42-3/
- https://labor.wv.gov/media/243/download?inline=
- https://code.wvlegislature.gov/30-42-6/
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